PROGRAM 15 Announces Liquid I.V. as the Official Hydration Sponsor of the New Balance Future Stars Series

PROGRAM 15, the Official Global Grassroots Player Identification and Development Program for New Balance Baseball, selects Liquid I.V. as the official hydration sponsor for the Future Stars Series.

March 13, 2018 / / —

PROGRAM 15 is proud to announce Liquid I.V. has been selected as the Official Hydration Sponsor of the New Balance Future Stars Series National Events. The California-based nutrition company will contribute its signature Hydration Multiplier product at each National event to help keep players hydrated with a great-tasting, non-GMO electrolyte drink mix. Liquid I.V. utilizes the breakthrough science of Cellular Transport Technology (CTT) to deliver hydration to the bloodstream faster and more efficiently than water alone. One packet can provide the same hydration as drinking 2-3 bottles of water.

Liquid I.V. will also sponsor the Pitcher of the Week award. Winners will be selected by PROGRAM 15’s National Staff of former Major League and professional players, scouts, and coaches based on player statistics and videos submitted by PROGRAM 15 Regional Partner Programs.

Jeremy Booth, PROGRAM 15 Founder, CEO and President of Baseball Operations for The New Balance Baseball Future Stars Series, says, “Liquid I.V. is a non-GMO, health-oriented group that has advanced their technology to bring a better solution for rehydration of the body. It is a win to have them with us to help look after and advance the health of the players that take part in the Future Stars Series.”

Booth added, “Were ecstatic to partner with the LIV team to provide nutrition via rehydration to P15 and FSS athletes. LIV has taken great care to ensure their products will rehydrate and recharge those who drink them, and were excited for our players to have them on hand. We feel that Liquid I.V. is a company that we can grow with. You can find them in just about any store around the country and it’s only a matter of time before every athlete around the country is drinking their products.”

Liquid I.V. Co-Founder Brandin Cohen said, “Players are getting smarter about what goes into their bodies, and we are excited about helping young athletes to stay hydrated and healthy. Smart athletes don’t settle for the average, sugar packed sports drink anymore. Players want to re-fuel their bodies with science backed products that use clean, premium ingredients. We hope to be able to provide a product that assists in that goal.”

The Future Stars Series is the global initiative between New Balance and Program 15 to elevate the game of baseball by providing amateur baseball players across all economic levels an opportunity to reach their full potential through the training, development, and guidance of former MLB players, scouts, and coaches.

Amateur players identified by PROGRAM 15’s National Staff of former Major League and professional players, scouts and coaches are submitted to New Balance Baseball for advanced opportunities and potential selection to regional and national team rosters for New Balance sponsored events.

For the latest Future Stars Series updates and announcements follow @ftrstarsseries on Twitter or visit

PROGRAM 15 boasts a faculty and staff that includes multiple Major League All-Stars and World Series veterans responsible for executing the New Balance Baseball Future Stars Series, an initiative between the two organizations to elevate the game of baseball by providing amateur players across all economic levels an opportunity to reach their full potential through the training, development, and guidance of former MLB players, scouts, and coaches. For more information on Program15 and the Future Stars Series, visit or @program15bb and @ftrstarsseries on twitter.

Liquid I.V. was founded in 2012 by two best friends from the beaches of Santa Monica, CA. As collegiate athletes, Brandin and Hayden were sick of consuming chemical and sugar filled sports-drinks. So they partnered with a group of world-renowned nutrition scientists to create a line of healthy, effective, and great tasting products based on a breakthrough nutrient delivery system. To learn more about Liquid I.V., visit

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2015 reported worldwide sales of $3.72 billion. To learn more about New Balance, please visit and for the latest press information please visit Keep up-to-date with all of the latest New Balance news on Twitter @NewBalance and newbalance on Facebook.

Company Name: PROGRAM 15
Contact Name: Rachel Allen
Country: United States
Phone: 7132421662
Website URL:

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Release ID: 313592

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